In recent times, use of social media such as Facebook, Twitter, WhatsApp, Youtube etc has become an integral part of our lives. The new technological developments have made internet an innovative way of communication. Under the University of Delhi Innovation Project Scheme 2015-16, Daulat Ram College undertook Project 307, “An Empirical Study of Using Social Media for Facilitating Effective Students’ Learning”.  The objective of this innovation project is to examine how incorporating social media into teaching process can contribute to students’ learning, engagement, and their academic performance.



Principal Investigators– Ms. Malini Sharma, Ms. Pooja Khanna, Ms. Divya Gupta, Mr. Naresh 

Student Members– Akshita Nidhi, Bharti Sharma, Bhavya Gupta, Gunjita Dhingra, Harshita Wadhwa, Hiya Saharia, Shaivya Gupta, Smriti Banati, Snigdha Sharma, Vaishnavi V.G.


In this project, primary data has been collected through an online pre-test and post-test survey administered to a sample of Daulat Ram College students (in the experimental group and the control group). With the experimental group, social media has been used for various types of academic and co-curricular discussions. The two group’s differences in engagement and marks are analyzed using statistical software SPSS. This study investigates the acceptability of social media for collaborative learning and the possibility of using it as an effective teaching tool.

This project also supports the ‘Digital India Initiative’ of the Government. Incorporating social media in higher studies will have a beneficial effect on both students as well as the teachers. Teachers and students would be able to communicate even after the classes. Teachers would be able to stimulate the thought process of the students by launching dialogs. Through social media we can reach out to the students in remote areas and improve the educational system of the country.


Various workshops and seminars have been conducted under this project to spread awareness regarding positive impact of using media in higher studies. Also extensive surveys have been conducted in schools across Delhi and Indian Institute of Mass Communication (IIMC) to analyse the impact the media clubs on students.


The team has presented papers in various conferences and has won best paper award. They have presented papers at International Conference of Women Empowerment in Digital India supported by M.P Govt, International Conference at Daulat Ram College sponsored by ICPR, International Conference held at Indian Federation of United Nations Association (IFUNA) and International Conference on Business Management and Social Innovation.

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